Promoting your on-campus event
(Note: This information is for internal use only by members of the College community.)
You wouldn’t throw a party and not issue invitations. So why host an event if you’re not going to publicize it?
To get the biggest audience possible, promote your event on campus using any or all of the methods listed below. Promote early and often — allow at least three to four weeks for maximum publicity and don’t stop after your first effort.
GET A ROOM
First, you’ll need to reserve space on campus for your event.
Student organizations submit event requests via ConnQuest (http://conncoll.collegiatelink.net/). Individual students who want to host an event must be sponsored by a department or student organization. The Office of Student Engagement and Leadership Education reviews club events for approval and the Office of Residential Education and Living reviews house events. Once approved, events are added to the College’s calendar.
Staff and faculty reserve space by contacting the events office at firstname.lastname@example.org or x5356.
TIP: Check the College calendar first to ensure your event won't conflict with another that would be interesting to the same audience.
MAKE IT INTERESTING
When submitting information about your event to ConnQuest or a department or organization representative:
Give your event an interesting, informative title. It will compete for attention with many other events on the College calendar.Provide a detailed explanation of the event: who, what and why. Tell us something about who’s participating by providing professional titles or brief descriptions. For example, “Jane Smith is a professor of psychology at Oxford and an author well known for her biography of Sigmund Freud.” And consider listing who the event would appeal to. For example, “Anthropology and religious studies majors will find this speaker interesting because …”. If your event is listed on the calendar and is open to the public, College Relations may be able to interest the media in your event if it is newsworthy in some way: the first of its kind or part of a larger trend or has a human interest connection or local angle.
Create a poster. The College has provided several Microsoft Word templates to help you make your own. They are located at the Visual Identity website, http://graphics.conncoll.edu/. Select the “Editable Templates” link at left, and scroll down to “Poster Templates.”
Contact the student newspaper, The College Voice, so the staff can consider covering your event. You can also purchase an ad in the paper at special rates for on-campus advertisers. The business staff at the paper can design the ad for a small fee. Email email@example.com about coverage and visit http://thecollegevoice.org/about/advertising/ for advertising rates and more information.
Tweet about your event to @ConnCollegeLive, the College’s event Twitter feed. Assign a hashtag to an event to create a conversation and connect the hashtag with @ConnCollegeLive. You and others can tweet from the event to create more buzz. For more information, contact Andrew Nathanson, firstname.lastname@example.org.
Promote your event using the faculty and staff listservs. Staff members can send an email to email@example.com and faculty can send an email to firstname.lastname@example.org. (For internal use only.) Students can ask a faculty or staff member to submit an announcement to their listservs.
If your event is open to the public, consider reaching out to potential audiences off-campus. Local schools, religious institutions, nonprofits and clubs often seek out activities for their students and members, who can be enthusiastic participants at College events.
Think of new ways to promote your event. Students have had success doing brief presentations in dining halls during meal times, staffing information booths in Cro and outside dining halls, and chalking sidewalks in busy areas on campus. There are many ways to get the word out, so find one that would most resonate with the audience you’re trying to attract.