New VP for Marketing and Communications

Michael Guilfoyle began his tenure as Conn’s new VP of Marketing and Communications in July.

Michael Guilfoyle, previously the vice president for communications and marketing at Regis College in Weston, Massachusetts, began his tenure as Conn’s new vice president for marketing and communications on July 6.

“Michael brings nearly three decades of marketing and communications experience, with a strong record in brand strategy, marketing and crisis communications,” President Andrea E. Chapdelaine wrote in an announcement to the Conn community. “Throughout the search process, he stood out for his thoughtful and mission-driven approach.”

Guilfoyle holds a bachelor’s degree in political science from St. Anselm College and a master’s degree in strategic communications with an emphasis on marketing from Regis College. At Regis, he led the development of a new institutional brand identity grounded in careful market research, unified the college’s communications and marketing efforts, and cultivated strong relationships with elected officials, civic leaders and community partners.

Previously, Guilfoyle served as executive director of communications and spokesperson at Assumption University in Worcester, Massachusetts, and earlier in his career as secretary for public affairs and communications for the Diocese of Providence. He also held senior communications and public affairs roles for members of the U.S. Congress.