Cecile Dominguez–Yujuico ’04 named ‘Woman to Watch’ for 2018
The magazine Town and Country recently featured Cecile Dominguez–Yujuico ’04 for her work as CEO of Evident Communications, an integrated marketing and public relations agency, which led Dominguez–Yujuico to be honored as one of Campaign Asia’s Women to Watch for 2018.
In five years, Evident Communications has grown from a group of three to a team of 22 individuals. The company has four focus areas: digital marketing, public relations, advocacy and data and insights.
Dominguez–Yujuico, who grew up in Mindanao, Philippines, was also recently named by the retail brand Uniqlo as one of its 10 game-changing Future Heroes.
Town and Country wrote that Evident Communications has an “unusual focus on social impact. While many traditional agencies will collaborate with Non-Government Offices for Corporate Social Responsibility work, [Dominguez–Yujuico] has built a separate business unit founded on Evident’s NGO work. Not bad for the ‘agency outsider’ that she is.”
“I came into communications from a very grassroots experience,” Dominguez-Yujuico, who majored in international relations at Conn, told the magazine. “It wasn’t about selling products or communicating for a brand but about building relationships with key stakeholders on behalf of a company and managing community relations.”