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Office of Marketing and Communications

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Style Guide

The Connecticut College editorial style guide is a resource to ensure consistency in College communications.

Style Guide

Visual Identity

This site contains graphics resources for the Connecticut College's visual
identity.

Visual Identity

 

Our mission

The Office of Marketing and Communications oversees College marketing and communications with a primary goal of enhancing the College's national reputation. We direct and create marketing and communications that support and advance the College's strategic goals.

 


Staff


A portrait of new VP for MarComms Michael Guilfoyle

Michael Guilfoyle

Vice President for Marketing and Communications

Phone: (860) 439-2506 Email: mguilfoyl@conncoll.edu

Michael Guilfoyle joined Connecticut College as vice president for Marketing and Communications in July 2026. He provides strategic leadership for institutional marketing, communications, reputation management, digital strategy, media relations and storytelling initiatives that advance the College’s mission and priorities.

Guilfoyle holds a bachelor’s degree in political science from St. Anselm College and a master’s degree in strategic communications from Regis College. He is passionate about sharing the stories of institutions that transform lives through education, service and community.

Read Full Bio

Full Staff List


Media Relations

Connecticut College Media Relations helps journalists find faculty and staff experts, arrange interviews, access official College information and news releases and find recent media coverage of Connecticut College and its community.

Media Resources for Journalists

Find Connecticut College media contacts, College facts, background information and other resources for reporting on the College or arranging interviews.

MEDIA RESOURCES

Find a Connecticut College Expert

Connect with Connecticut College faculty and staff experts who can comment on breaking news, current events, research and trends in their areas of expertise.

FIND AN EXPERT

Connecticut College in the News

See recent news and media coverage featuring Connecticut College faculty, staff, students, alumni, research, programs and institutional developments.

VIEW MEDIA COVERAGE

News Releases

Read official Connecticut College news releases and announcements about faculty research, students and alumni, campus initiatives, events and institutional developments.

VIEW NEWS RELEASES

Editorial Content




Spring 2026 CC magazine cover

CC Magazine

CC Magazine explores the people, ideas and experiences that define Connecticut College. From campus life to the impact of alumni and faculty in business, politics, art, education and social justice, we reveal how Conn is shaping lives and influencing the world.

CC Magazine

News & Media Hub

From groundbreaking faculty research and student accomplishments to campus events, alumni success and institutional milestones, explore the stories that capture the energy and impact of the Connecticut College community.

News

College Branding

The Office of Marketing and Communications has created a system of graphic standards and visual identity that unify the College's marketing and communications, and our editorial style guide outlines common style, spelling, grammar and usage issues. Together these guidelines serve to support the quality and consistency of the Connecticut College image and reputation. We encourage their use by all members of the College community.

Student drawing

Style Guide

The Connecticut College editorial style guide is a resource to ensure consistency in College communications.

Style Guide

Visual Identity

This site contains graphics resources for the Connecticut College's visual
identity.

Visual Identity


Digital Marketing



Social Media

Connecticut College’s social media channels bring the Conn story to life and connect our campus with New London and beyond. On our social media accounts, you’ll find student spotlights, student-hosted “day in the life” content and features that show how Conn puts the Liberal Arts in action. We showcase faculty expertise and celebrate the achievements of our students and alumni. In the event of a crisis or emergency, the Office of Marketing and Communications uses College social channels to share timely guidance that helps our community stay informed and safe.

Instagram YouTube Facebook TikTok LinkedIn

Website and Events

Web Projects & Updates

Please share information about website updates with us. Requests for Web projects or updates begin by submitting an IT Service Ticket.

Submit a Ticket

Website Training

We offer training for faculty and staff to update profiles and office websites through our CMS, Terminalfour.

Request Training

Calendar & Events

"Planning and Promoting Your On-Campus Event" is an easy-to-follow guide for campus groups and organizations to promote their events to the College community and public.

Learn More

Policies


Media on Campus

Filming and Photography

Drone

Frequently Asked Questions



How do I publicize my on-campus event?

The Office of Marketing and Communications will notify local media about any event that you designate as "public" on the online calendar.

With sufficient advance notice (at least four weeks), this will usually ensure that your event appears in The Day's calendar section and on other event calendars in the region. Marketing and Communications updates media every month in advance of all the public events at the College. Please make sure your event, including all the details, is listed on the College calendar by the 15th of the month preceding your event so it can be included.

Securing additional media coverage will depend on whether the media perceive your event as unique or unusual. The only sure way to get something in the paper is to buy an ad. However, we may be able to interest media in your event if it is the first of its kind or part of a larger trend; integrally involves students; or has a "human interest" connection or local angle. To discuss possible newspaper or television coverage of your event, contact Director of Media Relations Christina Flowers, cflowers@conncoll.edu.

Visit the "Promoting Your On-Campus Event" section for the steps suggested by the Office of Marketing and Communications for optimum exposure for your event.

What do I do if the media calls?

As faculty and staff, your willingness to work with the media can enhance the reputation of the College and of your work. Members of the media may ask you to comment on current trends or issues or serve as a source. If a reporter calls you, please contact Director of Media Relations Christina Flowers, cflowers@conncoll.edu, who will help you prepare for the interview. Remember, it is important to respond to reporters in a timely manner. If you are unable to return a media call, or would prefer not to, please refer the reporter to Christina.

Can the Office of Marketing and Communications help me create my publication?

The Office of Marketing and Communications is responsible for ensuring the quality and consistency of College communications. We maintain a system of graphic standards and visual identity guidelines that visually unify the College's communications at graphics.conncoll.edu.

For advice and guidance on producing your own department publications, such as event fliers and programs, please contact Director of Creative Services Ben Parent, bparent@conncoll.edu.

You can make your own posters using one of four templates we have created and posted. There is also a template for PowerPoint presentations.

Where can I find the College's logo and seal?

The Office of Marketing and Communications is responsible for ensuring the quality and consistency of College communications. We maintain a system of graphic standards that visually unify the College's communications. These standards include the College's official color and typeface and use of the College seal.

To review the graphic standards or download the seal, wordmark or athletic camel, please go to http://graphics.conncoll.edu.

Please note that use of the College seal is limited strictly to official College business and must be approved. It cannot be altered in any way, nor should it be combined with other graphic elements. The Office of Marketing and Communications should be consulted in advance of developing a departmental or program logo.

For more information about graphic standards, logos or permitted uses of the College seal, contact Director of Creative Services Ben Parent or email bparent@conncoll.edu.

Will the Office of Marketing and Communications photograph my event?

The College photographs campus events if we have a planned use for the photos in a specific institutional publication, with priority given to Admission and Advancement communications. However, we welcome your high-resolution digital photographs for use in other electronic and print publications.

How do I publicize my new book?

Send review copies of new books and publicity materials to the Office of Marketing and Communications in Becker House for inclusion in CC: Connecticut College Magazine. Please email ccmag@conncoll.edu or contact Director of Media Relations Christina Flowers, cflowers@conncoll.edu.

How do I update my faculty profile or department/office website?

The Office of Marketing and Communications is responsible for keeping Web content updated. Requests for Web projects or updates begin by submitting an IT Service Ticket. Select College Website Content Update under Communication and Collaboration.  

For staff or faculty who wish to learn the College's content management system, T4, and maintain their department or office website, please follow the above instructions and select "Web Content Management Access." You will be contacted and provided with basic training either individually or in a class setting.

How do I suggest a story for the alumni magazine?

The Office of Marketing and Communications writes, edits and designs the quarterly CC: Connecticut College Magazine for a readership of about 26,000 alumni, parents, faculty, trustees, donors and other friends of the College. Stories cover a wide range of subjects of interest to the College community, including new initiatives at the College and achievements by faculty, students and alumni. We also feature some scholarly papers, lectures and artwork. Please email ccmag@conncoll.edu to share your story ideas.

Marketing and Communications

E: COMMUNICATIONS@CONNCOLL.EDU

Mailing Address

Connecticut College
Office of Marketing and Communications
270 Mohegan Ave.
New London, CT 06320

Campus Location

Becker House

Office Hours

M-F 8:30 a.m - 5 p.m.

Connecticut College
270 Mohegan Avenue
New London, CT 06320
admission@conncoll.edu
1 (860) 447-1911
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NOTICE OF NONDISCRIMINATORY POLICY

Connecticut College is an equal opportunity employer. The College complies with all federal, state, and local laws, regulations, and ordinances prohibiting discrimination in private post-secondary education institutions. The College does not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of the following protected characteristics: age, citizenship status, color, creed, disability (physical or mental), domestic violence victim status, ethnicity, gender expression, gender identity, genetic information (including family medical history), lawful source of income, marital status, national origin (including ancestry), pregnancy or related conditions, race, religion, sex, sexual orientation, veteran or military status (including disabled veteran; recently separated veteran; active-duty, wartime, or campaign badge veteran; and Armed Forces Service Medal veteran), any other status protected by federal, state, or local law.